Mission ->To design the last scene where the festival takes place in Apple’s new spot.
A wondrous collaboration with Buck studios for Apple’s 2018 holiday campaign. I was brought on to help design and illustrate the festival and town square in the final scene. The amount of blood, sweat, and tears that went into building all the environments in the spot were astounding. Be sure to check out the making-of video here to see for yourself.
Commercial
Studio | Buck
Illustration | Edmund Liang
Set Builder | Watts
Behind-The-Scenes
I am ecstatic that there was so much documentation on the making-of. It’s a rare glimpse into the creative process! With that said, you must to watch the “Making Share Your Gifts” video below. The extraordinary detail and effort that went into bringing this world to life is absolutely jaw-dropping.
Concept Painting / Shot I was responsible for designing. This is a frame from the final.
Concept Painting / Used to guide the set builders on how to build the miniatures.
Building The Miniatures
Miniature Sets / Super skilled talents behind it all.
Miniature Sets / More than meets the eye. So much of it is off frame.
Production Time-Lapse / So much passion and attention to detail goes into each set piece.
Production Time-Lapse / So much passion and attention to detail goes into each set piece.
Edmund Liang 