Share Your Gifts
Mission: To design the last scene where the festival takes place in Apple’s new spot.
A wondrous collaboration with Buck studios for Apple’s 2018 holiday campaign. I was brought on to help design and illustrate the festival and town square in the final scene. The amount of blood, sweat, and tears that went into building all the environments in the spot were astounding. Be sure to check out the making-of video here to see for yourself.
Ad Campaign (2018)
Studio | Buck
Illustration | Edmund Liang
Set Builder | Watts
Ad Campaign for Share Your Gifts
Behind-The-Scenes
I am ecstatic that there was so much documentation on the making-of. It's a rare glimpse into the creative process! With that said, you must to watch the “Making Share Your Gifts” video below. The extraordinary detail and effort that went into bringing this world to life is absolutely jaw-dropping.
Making Share Your Gifts
Must watch. Period.
The Festival This was the shot I was responsible for designing.
My Concept Illustration These piece took awhile but it was all worth it because look at what the set builders made!
From Idea To Reality Super skilled artists behind it all.