Mission ->To create an identity proposal for the Museum of Art & Design (NYC).
This series explores the museum’s possible rebrand and identity collateral. In addition, I created a proposal interactive smell exhibition called “Smell-Blind” to showcase works of smell artist Sissel Tolass. Smell-Blind was designed to introduce visitors to the idea of seeing with your nose.
Brand Identity
Concept, Graphics, Layout | Edmund Liang
Mentors | Brad Bartlett & Paul Hoppe
Logo Concept / Logo for rebrand.
Logo Design Process / There were 100s of explorations.
Desktop Mockup / Would could it look like on larger viewports?
Mobile Mockup / What about smaller viewports?
Website Mockup / What the website can look like.
Identity Collateral / Letterheads, envelopes, tickets, business cards, wax seals, stamps, paper clips, posters, way finding, etc.
Identity Collateral / Letterheads, envelopes, tickets, business cards, wax seals, stamps, paper clips, posters, way finding, etc.
Event Poster / Letterheads, envelopes, tickets, business cards, wax seals, stamps, paper clips, posters, way finding, etc.
Spatial Experience / How does the new design language affect way finding?
Spatial Experience / Installation for an olfactory exhibition about the works of Sissel Tolaas.
Spatial Experience / Close-up details of bottles containing various odors.
Edmund Liang 