Museum of Design

Mission: To create an identity proposal for the Museum of Art & Design (NYC).

This series explores the museum's possible rebrand and identity collateral. In addition, I created a proposal interactive smell exhibition called "Smell-Blind" to showcase works of smell artist Sissel Tolass. Smell-Blind was designed to introduce visitors to the idea of seeing with your nose.

Brand Identity

Concept, Graphics, Layout | Me
Mentors | Brad Bartlett & Paul Hoppe

Museum of Design Logo Concept logo for rebrand.

Logo Design Process There were 100s of explorations.

Desktop Experience
Would could it look like on larger viewports? — Desktop Experience Would could it look like on larger viewports?

Mobile Experience
What about smaller viewports? — Mobile Experience What about smaller viewports?

MOD Website
What the website can look like. — MOD Website What the website can look like.

Identity Collateral
It's all in the details—letterheads, envelopes, tickets, business cards, wax seals, stamps, paper clips, posters, way finding, etc. — Identity Collateral It's all in the details—letterheads, envelopes, tickets, business cards, wax seals, stamps, paper clips, posters, way finding, etc.

Business Card
Close-up details. — Business Card Close-up details.

Event Posters Expanding on the logo for marketing uses.

Spatial Experience
How does the new design language affect way finding? — Spatial Experience How does the new design language affect way finding?

Installation Concept No.2
An installation for an olfactory exhibition about the works of Sissel Tolaas. — Installation Concept No.2 An installation for an olfactory exhibition about the works of Sissel Tolaas.