Good Good
Mission: To create the GoodGood’s fantasy headquarters.
Watch the full campaign here so you can see the entirety of the sets built.
Commercial
Illustrations | Me
Director | Watts
GoodGood Campus
Like with all world-building projects, we started with broad strokes. We wanted to get a sense of what the GoodGood world looks like by pulling from the brand’s culture and beginning to imagine what it’d be like to work at GoodGood (from a fantastical point of view, of course).
Do we see topiary sculptures outside as dog shapes? Do we have dog bone mazes as a place to make calls and have breaks? Are some offices in tall cat-scratcher trees? Are the trees made of yarn? Is the building a cat? The list goes on and on and on.
Brainstorm Everything starts here, the most crucial step is to lay out our thoughts.
GoodGood Campus (Day) After the concept illustration was finished, Watts and the production team went off to build the miniature set. Isn't it stunning?
Concept Painting See how everything is based on the sketch?
Concept Sketch Important for laying the groundwork for the painting.
GoodGood Campus (Night) What does it look like at night? With the set already built, it was very easy to swap lighting and time of day.