GoodGood

Mission ->To create the GoodGood’s fantasy headquarters.

Watch the full campaign here so you can see the entirety of the sets built.

Commercial
Illustrations | Me
Director | Watts

GoodGood Campus

Like with all world-building projects, we started with broad strokes. We wanted to get a sense of what the GoodGood world looks like by pulling from the brand’s culture and beginning to imagine what it’d be like to work at GoodGood (from a fantastical point of view, of course).

Do we see topiary sculptures outside as dog shapes? Do we have dog bone mazes as a place to make calls and have breaks? Are some offices in tall cat-scratcher trees? Are the trees made of yarn? Is the building a cat? The list goes on and on and on.

Brainstorm

Everything starts here, the most crucial step is to lay out our thoughts. Every project starts out with endless possibilities. These brainstorms help to narrow down the dizzying amount of choices—otherwise, we’d be spinning for days.