Mission ->To design the 3 main legendary creatures within the world of Cambria.
Narrated by actor Colin Farrell and directed by Alexei Tylevich, Legend of Cambria is a film about a betrayal within the classic Welsh kingdom.
Set in otherworldly Celtic landscapes, the film draws you into an allegory of Cambria’s heritage that inspire their counter designs. I was brought in to design the mythical creatures and was deeply impressed when I saw the outcome, especially since it’s literally a 42 minute film about the stone of their kitchen counters—that’s one hell of a campaign!
The commercial premiered during ABC’s Oscars Opening Ceremony.
Check out the full 7-part film and the making of.
Film & Ad Campaign
Creature Design & Illustration | Edmund Liang
Director | Alexei Tylevich
Narrator | Colin Farrell
Studio | Logan
Trailer / You have to watch the full 7-part film.
Mythological Creatures of Cambria
To see the mythical creatures I designed brought to life, you’ll have to visit these links below. Due to sharing restrictions on Cambria’s YouTube page, their videos cannot be shared directly here.
Red Dragon (Y Ddraig Goch)
Part 5, March of Brutus & Part 7, Kingdom Without End (4:44)
Kelpie
Part 3, Lady of the Falls
Stone Giants
Part 2, A New Beginning (3:31)
Y Ddraig Goch (Red Dragon)
Also known as the “Red Dragon”, was derived from the Great Red Serpent that had represented the Welsh god Dewi.
Concept Painting
Concept Sketch / Design considerations for head, gestures, poses, and overall form-language of the dragon. I Had to act out a few poses myself.
Kelpie
A shape-shifting water spirit inhabiting the lochs and pools of Scotland. Kelpies have the ability to transform themselves into non-equine forms, and can take on the outward appearance of human figures.
Concept Sketch / I was trying to imagine how to merge aspects of fish and horse anatomy.
Concept Sketch
Stone Giants
I wanted to approach these a little differently. Being that they are entities formed from the very earth they live in, I wanted to embrace the natural formation of rocks—as opposed to the traditional humanoid golems.
Concept Sketch
Concept Sketch / Sometimes I use silhouettes to check the design and visual read of objects, characters, and props.
Behind-The-Scenes
Video documenting the making of Legend of Cambria—very impressive practical effects.
Behind The Scenes
Edmund Liang 