Legend of Cambria

Mission: To design the 3 main legendary creatures within the world of Cambria.

Narrated by actor Colin Farrell and directed by Alexei Tylevich, Legend of Cambria is a film about a betrayal within the classic Welsh kingdom.

Set in otherworldly Celtic landscapes, the film draws you into an allegory of Cambria’s heritage that inspire their counter designs. I was brought in to design the mythical creatures and was deeply impressed when I saw the outcome, especially since it’s literally a 42 minute film about the stone of their kitchen counters—that’s one hell of a campaign!

The commercial premiered during ABC's Oscars Opening Ceremony.

Check out the full 7-part film and the making of.

Film

Creature Design | Edmund Liang
Director | Alexei Tylevich
Narrator | Colin Farrell
Studio | Logan

Legend of Cambria Trailer
Watch the full film at Legend of Cambria USA.

The Creatures Brought To life

To see the mythical creatures I designed brought to life, you’ll have to visit these links below. Due to sharing restrictions on Cambria’s YouTube page, their videos cannot be shared directly here.

Red Dragon (Y Ddraig Goch)
Part 5, March of Brutus & Part 7, Kingdom Without End (4:44)

Kelpie
Part 3, Lady of the Falls

Stone Giants
Part 2, A New Beginning (3:31)

Behind The Scenes
Fascinating video documenting the making of Legend of Cambria. The practical effects used were very impressive.

Y Ddraig Goch
Also known as the “Red Dragon”, was derived from the Great Red Serpent that had represented the Welsh god Dewi. — Y Ddraig Goch Also known as the “Red Dragon”, was derived from the Great Red Serpent that had represented the Welsh god Dewi.

Designing The Red Dragon
Design considerations for the head, gestures, poses, and overall form-language of the dragon. I actually had to act out a few poses myself. — Designing The Red Dragon Design considerations for the head, gestures, poses, and overall form-language of the dragon. I actually had to act out a few poses myself.

The Kelpie
A shape-shifting water spirit inhabiting the lochs and pools of Scotland. Kelpies have the ability to transform themselves into non-equine forms, and can take on the outward appearance of human figures. — The Kelpie A shape-shifting water spirit inhabiting the lochs and pools of Scotland. Kelpies have the ability to transform themselves into non-equine forms, and can take on the outward appearance of human figures.

Designing The Kelpie
Similar process to exploring Y Draig Goch. I draw a lot of inspiration from science and from observing biomimicry. — Designing The Kelpie Similar process to exploring Y Draig Goch. I draw a lot of inspiration from science and from observing biomimicry.

The Stone Giants
I wanted to approach these a little differently. Being that they are entities formed from the very earth they live in, I wanted to embrace the natural formation of rocks — as opposed to the traditional humanoid golems. — The Stone Giants I wanted to approach these a little differently. Being that they are entities formed from the very earth they live in, I wanted to embrace the natural formation of rocks — as opposed to the traditional humanoid golems.

Designing The Stone Giants
Sometimes I use silhouettes to check the design and visual read of objects, characters, and props. — Designing The Stone Giants Sometimes I use silhouettes to check the design and visual read of objects, characters, and props.