Mission ->To design the brain’s sections like a machine.
A magical collaboration with David Chontos at PSYOP for Baycrest. For this campaign, David brought me in to help design all the beautifully intricate machines in the piece that represent the different portions of the brain!
You can learn more about Baycrest’s health & brain science here.
Ad Campaign
Design & Illustration | Edmund Liang
Director | David Chontos
Finished Commercial / It was pretty much a one-to-one translation from sketch to final result.
Concept Sketch / Envisioning the parts of the brain as machines working together.
Edmund Liang 